Get A Mac ads target Microsoft’s marketing budget and strategy
20th October 2008
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Following on from Microsoft’s latest advertising campaign for Windows, Apple has launched two new ads that target the direction that has been taken. The references are made to the significant sum of money, $300 million US dollars to be precise, that is being used to promote the Windows brand – a campaign that is meant to combat the negative publicity that Apple has generated with its own set of ads.
The second ad refers to the fact that the new ads from Microsoft don’t mention anything about Vista. Check out the latest ads and my analysis of them, in my “What happened to Bill and Jerry?” article.
1 Comment
I’d much rather have a MAC anyway, even though I thought the commercials were hilarious. When are you going to undersell the PC competition so that normal human beings can afford one also?